TASHI FINANCE

The Task

To create a brand, marketing visuals & UI/UX experience for a blockchain money market client

Solutions

Branding Graphic Design UI/UX Design Web Design Animation

Completion Date

July, 2023

The logo creation process

the logo idea for this project originates in the name Tashi which in Tibetan langauge means wealth & happiness. Therefore the branding visual consists of one of the seven Tibetan symbols The Treasure Vase, representing the Buddha’s throat, which is consider an inexhaustible treasury of profound and wise teaching. The logo itself consists of an abstract version of a vase symbol “zoomed-in“ to an upper part (neck) of the vase.

Brand Style Guide

Upon the final logo approval, a document with set of rules and instructions on how to properly use and communicate the brand's visual and verbal identity. These guidelines ensure consistency across all marketing materials and platforms, reinforcing the brand's image and message.

Application's User Interface Design

The software interfaces was designed with a focus on looks and style closely following the brand's guidelines, with aim to create interfaces which users would find easy to use and pleasurable.

Web Page Design

Similarly, a responsive web page interface was designed to the latest standards, keeping in mind it looks, feels, and properly works across various devices.

Social Media Ad

A short video sequence was designed to introduce the project's brand in a visually engaging way, and also serves as an informative tool for important announcements.

Merchandise Design

Lastly, the brand was applied to a few promotional merchandise that not only reflect the project's brand identity but also should resonate with the target audience. These items are intended to be practical, innovative, and aligned with the latest trends in technology.

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